Digital Marketing Tips
Some Marketing Help from Our Recommended Digital Marketing Member
Sharing news from an RRC Member.
Sharing Success Tips from an RRC Member. So happy to deliver some thinking on digital marketing that I hope will help all of our visitors. Three Digital Marketing Tips below:
You are Your Own Brand
Stand tall… and (as the Tribe Called Quest song says) “represent zent.” *(listen below)
You are a person with interests, pursuits, wonderful attributes. Those make up you and you reflect your business. When someone is interested in doing business with your organization they are likely saying that they want to do business with you. They like you and respect you and want to work with you. This is good!
So why not share some of that wonderfulness with those who do not know you yet? And when I say that I mean in your digital communication. How about a personal anecdote in a LinkedIn post? Why not a video of you saying smart things but being yourself as you do it.
I have had a few clients (for websites) lately who are so so reluctant to show a picture, share a bio, show their human side. And they are great people who I link and who would be great representations fo their companies, their brands.
Maybe they are just self-conscious, or shy, but it actually hurts the opportunity they have with a new website and marketing effort.
Video is Easy (and necessary!)
Why has the world moved to YouTube? Facebook Videos? Tik Tok?
You already know the answer.
Because video communicates faster and in digestible manner subjects that sometimes are really hard to explain otherwise.
Think of a time you found yourself trying to text something complicated to a friend. If you are smart you just gave up texting and called them to explain what you mean.
Now think of a complicated business proposition that you and your company have – that you want to convey to a prospect on your site (or on Linkedin). Sure – write a long blog, build an infographic, chart, or diagram. Maybe worth a try. Sure.
But – maybe better?… do a 60-second video that explains what the heck you are talking about. And why your prospect needs to call you right now to explore it for themselves.
And please… let’s not let the two biggest enemies of video get in the way…
This is not a dating app… this is business… we care more about the information then how your hair looks or if you could use to lose 40 lbs.
And perfect… is NOT better… particularly if it delays you getting the message out there. I have one client (shall remain nameless) who has been recording videos for more than 12 months for a website. Guess what is on the website… NO VIDEOS. My hair. The lighting. I stumbled on some words. O. M. G!!!! Driving me crazy!!
Your Website Is…
Everything! Everything? OK, no… not everything.
Let’s call it super-important.
As business professionals we just love Linkedin. Oh! Posts, and business people, and an exchange of ideas. And we get a home page and everything. Fabulous!
Well, OK, yes it can be a really good place to prospect… but we all know how hard that is too.
Your website is a LOT less visible. Traffic there will never amount to that much. That said – what do we know about those who visit our site? They went there for a reason. They visited you and your content ON PURPOSE! And that makes all the difference.
On your website, there are no distractions. You control the narrative. You get to put your best foot forward. You can intrigue, suggest and even sell if you really build it right. It is your home. Your office. Your best presentation. It is your world… and a visitor gets to experience you, your brand, and your company’s offerings just the way you want them to.
And, unlike Linkedin (that can shut you off, control your dialogue, filter your content on their own terms) this is owned 100% by… you. It is precious digital real estate that is yours forever.
Leverage your site as best you can. Think about it, craft it. Work on it each month… make it shine. So when the right prospect pays you a visit… you are ready!
Author (RRC MEMBER)
DIGITAL MARKETER & WEB DESIGNER. From the strategy to the execution we help small businesses thrive on the web. My education started at The University of Michigan (BA) and continued at The University of Notre Dame (MBA Marketing). I worked on major mass market brands at Leo Burnett Advertising and Tracy Locke (McDonald’s, Kraft, Pepsi), and then helped build and sell a company called Screenvision. After years selling advertising in non-traditional media brands, I became the Chief Marketing Officer at X10 Therapy where I continue to create marvelous marketing for that organization each day. In addition to that wonderful work, today I help small businesses grow leveraging my deep knowledge of marketing strategy and practice. We usually start with building a website and then build out marketing programs from that.
This blog post features the knowledge of our member expert in ‘Web development, Digital Marketing, Strategy, Execution’. You can read the profile of this company by going to the Resources Page, the Revenue Generation Section, and the Web development, Digital Marketing, Strategy, and Execution profile. You can ask for an introduction right from the profile.